Citing Radio ads

From email response to libhelp question 30/4/10
The use of advertisements in academic works is usually discouraged except as examples of marketing or public relations campaigns.

The referencing of advertisements is always problematic, but is more so in the case of radio advisements which the marker may not have heard or no longer be able to access the content, unlike broadcast programmes which may be available as sound files or transcripts.

You would not be able to construct a reference list entry as the marker would not be able to access the broadcasted content.

You could, if using it for the purposes I outlined above, include information about the advertisement in the text. An example would be: a recent marketing campain by the popular fast food company KFC broacast on radio station Nova 93.7 FM on April 23, 2010, uses the concepts of…